Local SEO

Local SEO is a process of optimizing your site locally to get more visibility on search engines. It’s a great and effective way of promoting your business online by showcasing your services or products to the customers who are searching for a local business entity.

Local search has a geographical component attached. The primary motto of Google is to provide users with the most accurate and precise results. If a user searches for a specific service or industry with a location, Google understands that search has local intent.

Optimizing your website for local SEO will increase your visibility in Google Maps ranking and organic ranking as well. Local business listing or local pack is where you will see site listing up if you have done a proper local SEO. Below is an example –

Local SEO is different than a normal SEO process. To rank well in local searches, you need to have a physical location verified from Google. The first step to local SEO is to create and claim a Google Local Business Listing. The business name, address and phone number, also known as NAP should be consistent across all the listings and website as well.

Factors to consider while doing Local SEO

  1. SEO On page – On page factors like title, description etc. still play a major role in the local SEO. Google considers on page factors while ranking a site for local seo
  2. NAP consistency – NAP is an abbreviation for name, address, and phone number, these should be consistent over all the relevant places.
  3. Online local business directories
  4. Reviews and ratings
  5. Backlinks
We at Ethon Technologies provide our customers with Local SEO services and our main goal is to get them ranked for relevant keywords on higher positions be it Google Maps or organic search results. With the help of local search engine optimization and Google maps optimization, businesses can very easily generate more leads from prospective customers. With a drastic increase in users from desktop to mobile, location based results have started yielding more results to business owners. End customers searching for local businesses tend to search directly from their mobiles or tablets and call the vendors, thereby increasing the business. Sounds good!!! Want to see your name up there? Contact us today.

On Page SEO

On page SEO is a technique which comprises of the factors which are implemented in the website and in simpler terms on page is a form of website optimization keeping the user interface same whereas optimizing the backend code. On page comprises of numerous factors and over the period of years, Google has been giving more relevance to the on page when it comes to SEO. On Page plays a crucial part in the ranking of a website in the organic search results.
Some of the major on page factors are as follows –

  • Title
  • Meta tags like Description
  • SEO friendly URL’s
  • Image Alt tags
  • Heading Tags
  • Canonical tags
  • Google Authorship Tags
  • Schema
  • Rich Snippets
  • Accelerated Mobile Pages(AMP)



(This list is endless. To check out the whole list, check out our blog (Link)) Ethon technologies, being the top SEO company in Pune ensures that all the on page factors are taken care of before starting the off page optimization. Our process is simple and transparent with our customers. We create an on page strategy and share with our clients, if asked for; our SEO on page strategy is created by our SEO experts in pune and they make sure that all relevant on page factors are implemented properly. Our SEO on page team tests the website after the implementation as well. This 2 way process helps customers to yield the results quickly and long last.
An ideally on page optimized web page should –

  1. Be more relevant to the services or products/topic. It should be included in title, URL, heading tags etc.
  2. Be properly linked with the internal pages
  3. have low page size and should load quickly
  4. have proper schema implementation.

Off page SEO

Off page SEO is a form of optimization which comprises of building links to a website from various relevant websites. Links from other websites to a particular websites adds upto the reputation of that website and also depicts how popular the content is. The links coming from these 3rd party websites should be strong and more in number. These 3rd party sites should have high Page rank, better domain authority (DA) and page authority (PA).
Off page optimization comprises of the following types-

  • Directory Submission
  • Social Bookmarking Submission
  • Classified Submission
  • Local Business Listings
  • Article Submission
  • Blog Submission
  • Infographic Submission
  • Press Release Submission
  • PDF Submission
  • PPT Submission
  • Video Submission and many more



Ethon Technologies is a reputed SEO agency in pune and believes In its principle of transparency. We deliver what we promise. We share the off page reports with all the submitted links and their status with the clients. Our off page optimization services are the most extensive in Pune and we do it with precision rather than doing it in bulk. Our off page optimization services are completely manual and white hat.

Nowadays, it takes considerably more than customary third party referencing procedures to secure quality backlinks that really check. We at Ethon Technologies completely understand this. Our accomplished & experienced SEO off page team has helped numerous customers around the globe to accomplish higher organic SEO rankings through our exceptional blend of backlinks that truly support natural rankings.

We realize that each industry is special, so we set aside opportunity to design a custom third party referencing technique for every single customer. Everything begins with a point by point interface assessment of your site and others in your industry. We design and execute an off-page streamlining effort after a point by point investigation of your industry, your opposition, and your present organic rankings.

Backlinks are worked around relevant and high quality content that users need to peruse and interface back to. All things considered, content is king. We believe in white hat off page link building techniques and say no to paid connections, link farms or rentals.

Here at Ethon Technologies, we don’t believe in just quantity or numbers, quality matters for us. Our goal is to get the most relevant, high quality links for a website which is key to rank the website on top in organic search results.